If you can’t judge a book by its cover, why do publishers put so much time and money into designing and producing them? Because it’s the cover that gets noticed. The cover catches the potential readers eye and persuades him or her to pick it up and learn more. The same can be said for your PSAs. Media outlets receive dozens upon dozens of PSAs every month. With so much competition for donated media support, you need to do all you can to make sure your PSA captures the attention of public service directors. Since chances are you’re not hand-delivering the tape to a PSD, it needs to speak for itself upon delivery. Packaging that says “Hey! Look at me!” is one way to ensure that your messages will be reviewed by the media and added to the rotation. Take a look at some of the packaging we’ve designed and distributed on behalf of our clients. Each of these campaigns have received significant media support.
Susan Murphy-Jacobsen
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