PlowShare Group once again was a sponsor of the American Marketing Association’s Nonprofit Conference held in the historic Washington Hilton in DC. While we thought our booth was the most popular part of the event because we were giving away some sweet North Carolina peaches, how could you go wrong with fabulous keynote speakers like Carol Cone, Edelman; Katie Bisbee, Donorschoose.org; Bill Toliver, The Matale Line; George Weiner, DoSomething.org; and “Ask Without Fear” author Marc A. Pitman? Make sure you do a Twitter search for #AMANP for some of their remarks – they are inspiring.
The July 11-13th conference allowed our team to meet with many organizations, large and small, who were all attending for one thing – learn how to market their organizations to members and constituents effectively. But what seems to be apparent was how many of those also worked toward the betterment of social issues through their work. And we like that!
There were the big one’s: USO, Easter Seals, Habitat for Humanity and our friends from the American Red Cross. And small one’s like DC Central Kitchen, KidsPeace, and the Esophageal Cancer Action Network. In several of our conversations we learned firsthand how close many of their representatives are to the work they do. It never ceases to amaze me how a group of people can create networks from nothing, all in the effort to welcome troops home, help eliminate poverty and homelessness, or find a cure for a curable disease.
We loved the energy at the conference and came away with a feeling that PlowShare has a lot of new friends that can call on us as needed – even if it’s just for a peach! If you will be attending the CDC National Conference on Health Communication, Marketing and Media (Aug. 9 – 11) in Atlanta, come by our booth to say hello and introduce yourself. We will have more peaches to share – and they’ll be from Georgia. Yum!
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