The For Good Agency
We partner with nonprofits, government agencies, and public service organizations to drive meaningful social good.
We partner with nonprofits, government agencies, and public service organizations to drive meaningful social good.
We join you in your efforts across nonprofit organizations, federal agencies, and educational institutions to drive lasting societal impact and benefits.
With 30 years of experience, we have developed creative campaigns with compelling messaging and have delivered over $11 billion in donated media to champion essential causes — from smoking cessation, disease prevention, and hunger relief to supporting military families, protecting animal welfare, and so much more — creating a difference for good.
Together, we build uplifting legacies. For good.
Strategic
Communications
& Advocacy
Integrated
Media Planning
& Buying
Creative
& Content
Strategy
Audience
Research
& Insights
Impact
Measurement
& Analysis
Consultation
& Partnership
Development
We identify objectives, target audiences, key messages, and the most effective channels to ensure goal alignment, clarity, consistency, and that the right message reaches the right audience at the right time.
We define brand identity and brand story and frame how the organization’s mission is perceived in the minds of its target audience. Effective brand positioning creates a clear, consistent, and compelling narrative that resonates and aligns to the brand’s desired image.
We organize and prioritize key messages for clear and consistent communication that guides all communication efforts. We develop core messages, supporting points, and tailored variations for different audiences or channels.
Iteration and rapid decision-making is the foundation of modern marketing. We establish a plan for metrics, goals and other variables to test and optimize to make the most efficient use of marketing dollars.
We target the right audience at every stage of their interaction with the brand to drive awareness, consideration, conversion, and loyalty for the cause. Whether the goal is awareness, recruitment, registration, or education, we move and nurture relationships with key audiences so they are not just supporters but also advocates.
We find the balance between optimistic and realistic goals and metrics to gauge how successful our campaigns are where we can push goals in the future.
We’re experts in best practices in the current media landscape and also in emerging platforms and environments that will be defining the new frontier.
We’re firm believers that a brand needs multiple forms of engagement to connect with an audience. We negotiate and buy media across all platforms including TV (Network, Programmatic, Streaming, Cable), social, radio, print, point of sale, and out of home.
We create and launch bold, breakthrough creative ideas that turn the unaware into passionate advocates for your cause.
We create award-winning marketing and editorial content for broadcast, print, digital, social, out of home, and radio platforms.
We develop systems and repositories for creative executions and their elements that empower the brand, the team, and the partners with clear, consistent, effective communications.
Our team of producers and animators have deep experience crafting sound and motion visuals that engage and excite audiences.
We have deep experience negotiating partnerships, endorsements, and appearances with internationally-known celebrities, key opinion leaders, and influencers that believe in the mission.
We analyze people’s needs, behaviors, and preferences to define who we need to reach, where they are, and how often.
We conduct proprietary research, A/B testing, and analytics to gain insights on customer behavior, preferences, or performance metrics to identify trends, optimize efforts, and make informed decisions.
We conduct live and online qualitative research to deeply understand the communication power of messages so that they evolve as needed.
We score ads and assets based on clarity, believability, and motivational power of messages to benchmark and score their effectiveness.
We evaluate communications and sites to ensure accessibility for people with disabilities including visual, auditory, physical, neurological, and cognitive.
We use a proprietary reporting platform to deliver real-time data for in-the-moment information and decision-making power.
We use the insights we gain from our data capture to track performance against campaign goals.
Our proprietary dashboards are designed to take omni-channel data and present it in an easily understandable experience that is custom built for each client.
Our proprietary attribution modeling includes digital media, campaigns, email, social, paid, and organic search to see what is most effective at driving interest, engagement, registration, recruitment, and donations.
We provide analysis and reporting on the full range of time spans: daily, weekly, monthly, quarterly and final annual reports.
Partner development is ingrained in our service model. We apply thought leadership and vast relationship management efforts to develop meaningful and relevant partnerships for our clients. We make connections across client needs that create new frontiers.
375 Hudson Street,
New York, NY 10014
1515 N Courthouse Rd, 4th floor
Arlington, VA 22201