Our primary focus for National Guard has traditionally been Billboard placements. This last year we added a very successful transit and mall campaign.
PlowShare was honored to develop this powerful campaign for Wounded Warrior Project. Donated media value topped $35M with over 87K TV airings in 193 top markets and over 3,500 billboards placed in the top 50 DMAs, yielding over $14.0M. Our media team secured digital space for a full year.
Our relationship with CARE began with Tsunami Relief back into 2005. Since then we continue to partner on their brand campaign as well as very strategic print and out-of-home opportunities.
Our precise targeted digital, newspaper and OOH campaign helped the Robin Hood Foundation build awareness for their annual fundraiser, sell out quickly and yield $80M in donations, a $21M increase from last year, which is a 35% gain over the prior year.
Our eBlast solicitation for USA Swimming Foundation was sent to over 1,000 media gatekeepers who in turn placed the PSAs into rotation. The PSAs were seen at the national level, and Red Bull™ was inspired to contact the client for sponsorship opportunities.
1.6M confirmed quit attempts and 200K+ lifetime quitters have demonstrated how thoughtful, targeted social issue advertising can make a substantial difference. PlowShare's digital strategy in this ground-breaking, multi-year campaign for the CDC was a watermark in effectual social issue campaign development and implementation.
Our creative work on this campaign for the USEPA included radio, TV, print, OOH and online pieces in addition to distribution. Average hits on the EPA's radon site increased 13% from an average of 33,000 to 40,000 a day. Average calls to the hotline increased 35% and awareness of radon and its related health consequences has grown to 89% of the total public.
Over the past 10 years we have worked on numerous campaigns with The World Wildlife Fund, ranging from Brand Awareness PSA distribution and placement in traditional media categories, to creative development and strategic initiative specific media buying and planning.
We've helped Make-A-Wish by placing over $28M in donated media with over 53K TV PSA airings, 615 unique stations, 198 DMAs, 32K radio airings, 612 unique movie theatres and 100 unique malls. In addition to the media coverage and through our media connections, we helped fulfill the wish of a child.
We distributed the first St. Jude Children's Research Hospital Campaign PSA in seven years, which eclipsed $20M in value and generated over 50,000 TV airings. We used a comprehensive set of media outreach tactics including hard copy, digital, telemarketing, in-person visits and email solicitation.
Our digital plan encouraged people to buy cookies on National Cookie Day and educated consumers on the components of a Girl Scouts program. This strategy helped produce the most successful cookie campaign to date. Online video completion rate was 46% higher than prior benchmark levels.
For the FDIC: Federal Deposit Insurance Corporation. This campaign's most successful iteration was that it featured money expert Suzie Orman which helped it receive tremendous support from all media categories: TV, Radio OOH and Print.
We saved a life on behalf of HHS - Office of Women's Health! Our creation of a catchy heart attack prevention radio jingle (accompanied by print, OOH, TV and digital) "stuck" with a radio listener while in her car. She quickly recognized that she was having a heart attack and drove to the nearest hospital. "Please tell stations to keep playing that song!"
It has been our great pleasure to partner with Special Olympics on a number of campaigns over the years. This particular multimedia campaign continued to receive PSA placements for 2 years after the campaign wrapped. Our efforts generated over $23M in donated media value in the first 12 months alone.