Founded in 1994 the PlowShare Group has grown to become the second largest distributor of public service advertising in the nation. While we offer a range of services similar to what you'll find at any full-service advertising agency, our core services include public service strategic media distribution, media outreach and media usage tracking and evaluation.
Rather than relying on an inefficient PSA approach of mass distribution, PlowShare utilizes innovative media outreach strategies in combination with technology to develop custom programs tailored to our clients' goals, objectives and budgets. Furthermore, we have developed a number of exclusive media partnerships, as well as a paid/pro bono hybrid model, which provide media placement control during periods where targeted visibility is required.
With a history of developing and distributing successful PSA campaigns for many of the nation's best-known nonprofits and government agencies, we've developed a reputation for excellence. Our core values are anchored in integrity, creativity and accountability. This is an agency that works diligently to weather challenges, provide and adhere to reasonable budgets, and generate maximum media results for your investment.
PlowShare's success can be attributed to several factors: outstanding client service, innovative technology and significant results. The fact that many of our clients remain on the roster year after year is perhaps the greatest compliment we have received. In fact, the World Wildlife Fund, US EPA and American Red Cross have been clients since the agency's inception.
PSA Distribution & Media Outreach
PlowShare has earned a reputation as specialists in strategic and targeted placement of social issue communications campaigns. We don't take a "one size fits all" approach to PSA media distribution. We evaluate each client's objectives and develop a customized PSA distribution strategy that will achieve the greatest media return per dollar invested. Our professional outreach staff has established relationships with key contacts at media outlets throughout the nation; telemarketing, in-person media visits, notes of acknowledgement and promotion are standard in our continuing follow-up.
Paid Media Placement
Increasingly, our clients are purchasing media time and space to create visibility during time-locked promotional periods. Our media buying services provide highly customized, well-researched media planning and buying that achieve efficient and targeted media placement outcomes. Fulfilling a variety of organizational objectives, paid/PSA placement options are available across a wide spectrum of media. We have executed paid/PSA buys in national and local media for online, TV, cable, radio, transit, billboard, magazine, newspaper and place-based media such as cinema and in-retail. In order to achieve discounts, clients forgo some control over the period in which the campaign will run; typically, the media flight will occur over a longer period of time, giving us additional leverage with media outlets to create buying efficiencies.
Paid Digital & Mobile Ad Placement
With Harvest RTG™, PlowShare will support major nonprofits in accessing extensive data to best understand and reach their target audiences. In addition to providing data analysis capabilities, Harvest RTG will help PlowShare expand their core service line of PSA distribution by offering the country's largest nonprofits access to unparalleled programmatic inventory.
PSA Media Usage
Measuring the results of any communications tactic is critical to determining ROI and allocation of budgets moving forward, but the ability to provide meaningful results continues to challenge communications professionals. PlowShare developed and maintains one of the most comprehensive and user friendly PSA media tracking databases available today – FertileData 2.0 – the ultimate tool to track, evaluate and distribute public service advertising or other media assets.
PSA Asset Management
PSADirector™ is an asset management tool that we have created exclusively for media outlets to access your PSAs in a seamless and timely manner. It is a purpose-built site exclusively for the media to gather PSAs with speed, flexibility and simplicity as key hallmarks of the software.
Download Center – Asset Management for Clients & Partners
PSA Download Center™ is an online tool to instantly preview and download PSAs and other media assets. Increasingly, more media outlets and organizations prefer to preview and distribute media-ready files via the Internet. This reduces the approval process, mail time and packaging. However, with unsophisticated tools, this is often a cumbersome and lengthy process.
Carole van Almelo
VP, Digital Developer
Sr. Campaign Manager
Sr. Campaign Manager
VP, Media Director
VP, Digital Media Director
Chief Operating Officer
Director, Content Marketing
Manager, Campaign Support