Communications planning

We identify objectives, target audiences, key messages, and the most effective channels to ensure goal alignment, clarity, consistency, and that the right message reaches the right audience at the right time.

Brand positioning

We define who you are and how your mission is perceived in the minds of your target audience. Effective positioning creates a clear, consistent, and compelling narrative that resonates with people and aligns to your brand’s desired image.

Messaging architecture

We organizes and prioritize key messages for clear and consistent communication for that guides all communication efforts. We develop core messages, supporting points, and tailored variations for different audiences or channels.

Test & learn design

Iteration and rapid decision-making is the foundation of modern marketing. We establish a plan for metrics, goals and other variables to test and optimize to make the most efficient use of marketing dollars.

Media outreach and education

We’re part of the nation’s largest media buying network and have unmatched reach, influence, and long-standing partnerships with major platforms that will support your cause.

Content distribution

We eliminate the barriers to media platforms to access your content and promote your mission.

Donated/earned media ROI analysis

We’ve delivered more than $11 billion dollars in donated PSA media for our clients since 2012.

Auditable media tracking

We create custom dashboards to provide up-to-date donated PSA media tracking information beneficial to tax reporting.

PSA/paid tactics efficiency creation

We integrate our PSA and paid media analytics to bring the greatest audience impact and cost efficiencies for our clients.

Full funnel strategies

We target your audience at every stage of their interaction with you to drive awareness, consideration, conversion, and loyalty for your cause. Whether your goal is donations, registration, or education, we move and nurture relationships with your audiences so they become not just your supporters, but your advocates.

Goal setting & measurement planning

We find the balance between optimistic and realistic goals and metrics to gauge how successful our campaigns are where we can push goals in the future.

Marketplace & platform excellence

We’re experts and not just known best practices in the media landscape, but also in the emerging platforms or environments that will be next year’s best practices.

Multiplatform Buying

We’re firm believers that a brand needs multiple forms of engagement to connect with an audience. We negotiate and buy media across all platforms include TV (Network, Programmatic, Streaming, Cable), social, radio, print, point of sale, and out of home.

Audience research & development

We analyze people’s needs, behaviors, and preferences to define who we need to reach, where they are, and how often.

Quantitative testing

We conduct surveys, A/B testing, and analytics to gather numerical insights on customer behavior, preferences, or performance metrics to help identify trends, optimize efforts, and make informed decisions.

Qualitative testing

We conduct live and online qualitative research in to deeply understand the communication power of messages so that they can be evolved as needed.

Perceived effectiveness scoring

We score campaigns based on clarity, believability, and motivational power of messages to benchmark and score their effectiveness.

Accessibility testing

We evaluate communications and sites to ensure that your mission is known by audiences with disabilities including visual, auditory, physical, neurological, and cognitive. We identify barriers to equitable access and strive to make content available to everyone,

Real time platform management

We're firm believers that real-time data and a dynamic platform is crucial to standing apart from your competitors.

Pacing & goal tracking

We use the insights we gain from our data capture to track performance against the campaign goals.

Custom dashboards

Our propriety dashboards are designed to take a deluge of data and present it in an easily understandable experience that we custom build for each client.

Channel and creative attributions

Our proprietary attribution modeling includes digital media, campaigns, email, social, paid and organic search to see what is most effective at driving interest, engagement, registration, and donations.

Holistic business analysis

We provide analysis and reporting on the full gamut of time spans: daily, weekly, monthly, quarterly and final annual reports.

Campaign platform development

We launch record-breaking creative ideas that turn the unaware into the advocates.

Content creation

Award-winning marketing and editorial content for broadcast, print, digital, social & radio platforms.

Creative asset library creation

We develop systems and repositories for creative executions and their elements so we can empower your brand and your partners to have clear, consistent, effective communications.

Animation, 3D, video production

Our team of producers and animators have deep experience crafting visuals that engage and excite your audiences.

Talent negotiation

We have deep experience negotiating partnerships, endorsements, and appearances with internationally-known celebrities that believe in your mission and want to help.